Around the search engine rankings often many misunderstandings arise. In an interview with T3N, Matt Cutts, head of Google's spam team, remove the following myths about SEO: 1. All links equally influence the ranking of Google
is a mistake to believe that all the links made by a positive impact on website ranking on Google. Hyperlinks are marked with the nofollow attribute does not have a positive influence in this ranking, underlines Cutts.
2. The Google spam team is slack in his work
Cutts explained that in 2010 the team led strengthened its fight against illegal activities online. Basically, an intensified effort against computer hackers, those trying to enter links as well as viruses and Trojans on foreign websites.
3. The links are all in SEO
The links, although important, are not the only key to success in search engine optimization. In addition to the links, it is equally essential that a page will generate quality content that is appropriate web architecture that is usable, which includes its own search engine and its Internal links are as good as external Cutts clarified.
4. The keywords in the metatags positively influence the ranking of Google
While many think otherwise, Cutts says that the keywords in the metatags are not considered by Google when drawing up their ranking.
5. The Google spam team works only manually or with algorithms
Google, other search engines, uses a combination of different methodologies, said Cutts. When they arise, for example, problems with spam, Google tends to provide solutions manuals, but these are supplemented by other different.
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